Our week at Hannover Messe 2026, the world's largest industrial trade fair, kept circling one shift: industrial AI is moving from pilot projects into production. For a company built around AI for the operational core of a business, the timing could hardly be better.
The trip also took us to betahausX Berlin, where IPD plugged our team into the local ecosystem through founder-led sessions, a sharp tune-up on B2B communication, and pitches that opened the doors that matter beyond the stage. A valuable stretch among the manufacturers, founders and innovators shaping European industry.
SOFTSORA · APRIL 2026